Local networks

• Local newspapers and radio stations are often keen to fill space (whether time or page).
• Let them know what's going on in advance - try to give an unusual angle (celebrating a local achievement, how a national charity has helped local people/a local centre).
• Ask if a press photographer can attend (particularly if a local celebrity or dignitary is opening the event).
• Think about videoing some of the activity.
• Don't forget the follow-up afterwards: the presentation of the cheque/equipment, the opening of the centre etc. You can even show the video.
• Be prepared to give an interview (even if by phone) and make sure you have relevant information to hand and sound positive.

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