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Bupa's gardening first at RHS Chelsea Flower Show
Bupa has joined forces with top designer Cleve West to enter a show garden at the Royal Horticultural Society's Chelsea Flower Show (20 May-24 May 2008).
It is the first time that Bupa has sponsored a garden at the world's most-famous horticultural event.
The Bupa Garden aims to illustrate our individual approach to providing health and care and promote our leadership in providing specialist care for older people.
A key element of the garden will be the use of features which make it particularly appropriate for care home residents who have dementia.
The show garden will build upon the highly-successful sensory gardens project which has been running in more than 250 of Bupa's care homes for the past seven years.
"I'm delighted to be working with Bupa on this exciting project," said Cleve West, winner of five RHS medals.
Gardens provide both stimulus and solace so their value in care homes, for both residents and carers, should not be underestimated."
Bupa's David Grint said: "We are immensely proud to have the interest and enthusiasm of one of the UK's most innovative garden designers. Chelsea provides a perfect opportunity to show how Bupa's individual health and care caters to people's sensory and emotional needs, as well as medical and nursing requirements."
Helping Bupa to launch the 2008 Chelsea show garden and to raise awareness of the issues it will be highlighting was veteran actor Arnold Peters.
Arnold, plays the part of arguably the most famous dementia sufferer in the country - Jack Woolley of BBC Radio 4's The Archers.
Read more information about Bupa at the RHS Chelsea Flower Show
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