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Bupa named as UK superbrand for second consecutive year
30 September 2005
Bupa has been voted as one of Britain’s strongest brands by the UK’s leading figures in branding and marketing. Bupa joins other iconic brands such as Coca-Cola, Gilette, Virgin and Schweppes, all voted for by the independent and voluntary Superbrands council.
“We are delighted to have been selected as a superbrand for the second year running. Bupa has always invested in building its brand. Our business focus is on quality, clinical excellence and customer care that delivers on the promise of a brand that is trusted, highly respected and has become synonymous with health and care,” says Simon Sheard, Bupa’s group marketing director.
He continues: “Our successful ’Feel Better’ advertising campaign is a clear expression of Bupa’s vision statement - ‘taking care of the lives in our hands’ - which is at the heart of all we do, and provides well defined values that guide the business and brand behaviour.”
Founded in 1947, Bupa pioneered the concept of private medical insurance in the UK and remains the pre-eminent brand in a highly competitive sector today. Bupa has also extended its brand to establish strong and successful operations in a number of health and care markets in the UK and overseas, including insurance, occupational health, care for older people, nurseries and hospitals.
Stephen Cheliotis, chairman Superbrands council commented: “BUPA is a trustworthy brand which has successfully created great importance with its consumers. The company is renowned for its specialist knowledge in providing high quality services. Bupa is a pioneer of the concept of private medical healthcare and has consistently ensured it is at the forefront of the industry, developing private care, which directly caters for the changing needs of their consumer. Bupa has established itself as a strong brand with instant international recognition, despite difficult market conditions.
“BUPA should be commended for its contribution to medical advances and technology in the UK, reinvesting in innovative new approaches to health and the care of patients. Bupa prides itself on being ethical, accountable and respectful. It is these qualities combined with its brand strength, which continues to grow and develop year on year, leading to the prestigious accolade of Superbrand 2005.”
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