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2 April 2009 Bupa Individual Protection extends critical illness cover Bupa Individual Protection is extending its award winning critical illness policies to offer customers more cover, fairer pricing and no age limits for a wide range of conditions. Bupa was the first company to introduce premium reductions for excluded conditions on cancer and multiple sclerosis because it believed that it was unfair for customers to pay for cover they could not claim for. Bupa has now extended this concept to include cardiovascular and diabetic conditions. Customers could benefit from a reduction of up to 45 percent. People who suffer a critical illness abroad may now no longer need to fly back to the UK to confirm a diagnosis. Instead, they can be diagnosed at one of Bupa International’s 5,500 accredited hospitals and treatment centres around the world. Bupa Individual Protection has also removed the age limit for conditions including Dementia, Alzheimer’s, Parkinson’s and Motor Neurone disease. The age limit for the waiver of premium and total permanent disability benefit has been increased to 70 to meet the needs of an ageing population. Two partial benefit payments have been added - for low-grade prostate cancer and mastectomy in the presence of ductal carcinoma in situ - and self-inflicted injury is now the only general exclusion. Commenting on the enhancements, Steve Casey, Bupa Individual Protection’s product and marketing manager said: “These improvements reflect our commitment to offer simple to understand yet comprehensive critical illness cover. By removing age limits for many conditions and utilising our international coverage, we have made our product even more accessible, flexible and relevant to more people.” These enhancements follow the recent increase in the cover available on Bupa Individual Protection’s critical illness products. Personal customers may now be eligible for up to £2 million of level cover while business protection clients may be eligible for up to £3 million. - ends - For more information please contact: Gill Carson Bupa Corporate Communications carsong@bupa.com +44 (0) 20 7656 2877 Notes to Editors: Bupa Individual Protection is provided by Bupa Health Assurance Limited. A private company limited by shares and established in the United Kingdom. Its head office is at The Core, 40 St Thomas Street, Bristol BS1 6JX. Registered in England and Wales No 2774803* *Authorised and regulated by the Financial Services Authority. Registered office: Bupa House, 15-19 Bloomsbury Way, London WC1A 2BA. About Bupa: Bupa is the UK market leader in health and care with a strong international presence. Established in 1947, it has over 10 million customers in more than 190 countries and over 52,000 employees. Its main interests are health insurance, care homes for older people and young disabled, health assessments, workplace health and childcare services. Bupa Travel offers a bespoke travel insurance service. Sanitas in Spain, MBF, HBA, Mutual Community in Australia and DCA Agedcare in Australia and New Zealand, IHI in Denmark and Health Dialog in the US are all part of the Bupa Group which also has centres in Hong-Kong, Thailand and Saudi Arabia. Bupa is a company limited by guarantee and does not have a share capital. As a result, it can focus on its customers, helping them to live longer, healthier lives and can reinvest all of its profits to do this – this is the dividend that Bupa provides. |
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