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19 June 2009

Intermediaries have given Bupa Individual Protection a 5-star rating at the 2009 FTAdviser.com Online Service Awards.

Bupa won a coveted Life and Pension award for the overall functionality and design of its website which provides intermediaries with online tools and product information and makes transactions and administration simpler, quicker, more convenient and flexible.

Bupa Individual Protection – which offers critical illness cover, income protection and life cover - saw a 38 percent increase in annual new business premiums during 2008, building on the 25 percent growth achieved the year before. Largely due to the quality of its online services.

After collecting the award, Steve Payne, director of Bupa Individual Protection said: “We are delighted to be recognised by intermediaries as having a compelling online service which meets their needs. Our aim has always been to make our award-winning products as accessible and effective as possible for both intermediaries and their clients.

Bupa was the first critical illness provider to introduce premium reductions for excluded conditions on cancer and multiple sclerosis because it believed that it was unfair for customers to pay for cover they could not claim for. It has recently extended this concept to include cardiovascular and diabetic conditions which means that customers could benefit from a premium reduction of up to 45 percent.

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For more information contact:
Kirsty Barnby
Bupa Corporate Communications
Tel: +44 (0) 20 7656 2291
click here to send an email.

Notes to Editors:
Bupa Individual Protection is provided by Bupa Health Assurance Limited. A private company limited by shares and established in the United Kingdom. Its head office is at The Core, 40 St Thomas Street, Bristol BS1 6JX. Registered in England and Wales No 2774803* *Authorised and regulated by the Financial Services Authority. Registered office: Bupa House, 15-19 Bloomsbury Way, London WC1A 2BA.

About Bupa:
Bupa is the UK market leader in health and care with a strong international presence. Established in 1947, it has around 10 million customers in over 190 countries and more than 49,000 employees. Its main interests are health insurance, care homes for older people and young disabled, health assessments, workplace health and childcare services. Bupa Travel offers a bespoke travel insurance service. Sanitas in Spain, MBF, HBA, Mutual Community in Australia and DCA Agedcare in Australia and New Zealand, IHI in Denmark and Health Dialog in the US are all part of the Bupa Group which also has centres in Hong-Kong, Thailand and Saudi Arabia. Bupa is a company limited by guarantee and does not have a share capital. As a result, it can focus on its customers, helping them to live longer, healthier lives and can reinvest all of its profits to do this – this is the dividend that Bupa provides.