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Drinkers - know your limits22 May 2008
Don Shenker, Chief Executive of Alcohol Concern
Nearly eight out of 10 people don't know how many units there are in a typical glass of wine, according to a survey for the UK Department of Health. The YouGov survey of 1,429 English drinkers in the South-west found that more than half of those questioned thought a large glass of wine contains two units, when it contains three. Public Health Minister, Dawn Primarolo said: "Glass sizes have grown larger and the strength of many wines and beers has increased, so it's no wonder some of us have lost track of our alcohol consumption." More worryingly, the survey shows that while six in 10 women know their recommended daily limit (two to three units), half of the men questioned were not aware of their recommended daily limit (three to four units). The survey coincides with a £10 million Government alcohol awareness campaign to promote careful drinking. The campaign kicks off with a series of adverts on TV, radio, billboards and in the press, showing the exact units in individual drinks. Don Shenker, Chief Executive of Alcohol Concern, believes this new campaign marks a fundamental step forward in the effort to reduce risky drinking. "Most people want to drink at safe levels but their task has been made more complicated by the wide range of drinks and serving sizes available." Derek Lewis, from The Drinkaware Trust, said the organisation fully supports efforts to make people more aware of how much they drink. "We welcome the Government's new campaign to make people more drink-aware. It's important that everyone knows about responsible drinking." Related informationBack to the latest health news
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Most people want to drink at safe levels but their task has been made more complicated by the wide range of drinks and serving sizes available. 
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