Information for fitness clubs

As a member of the Fitness Industry Association (FIA) you are also eligible to be enrolled on the Bupa Fitness Connections programme. You'll be able to offer your staff and members Bupa health-related benefits at substantially reduced prices - to add value to the service you already provide. In addition, we'll approve your club and promote it to our members.

Through Bupa Fitness Connections, you can offer your staff and members significant discounts on the following Bupa products and services:

What's in it for your staff and members?

Bupa Health Insurance Hide: Bupa By You is our flexible private health insurance that's adapted by you to ensure you only pay for the cover you want. As a Fitness Connections member, your staff and members will receive a 12%^† discount on Bupa By You making the peace of mind that comes with Bupa health cover even more affordable. Call 0800 606 570** to find out more about discounts.
Bupa Health Assessments Hide: These include up to 40 separate medical tests, most on the day, and detailed personal health reports. There's also plenty of time to discuss any concerns with a Bupa doctor. Fitness Connections members can receive up to £100 off on Bupa Health Assessments and other self-pay treatments including musculoskeletal and sports injury services.
Bupa TravelCover Hide: Members can receive a 15% saving on annual cover available for European-only or worldwide travel, including business and winter sports options.
Bupa Cash Plan Hide: Fitness Connections' club members can get the first month membership free.
Free promotion opportunities Hide: In return for offering your staff and customers discounts on our services, we want to negotiate special offers at your club for our members, such as reduced joining and membership fees, with free initial personal assessments. We'd then recommend your club to our 3.5 million UK PMI members, and now our health screen customers, too, and actively promote it on your behalf - for free. We promote all Bupa approved Fitness Connections health clubs who make special offers available on bupa.com. This means our members can find out about your club and your special offers easily.
Bupa Community Connections Hide: Get involved in Bupa Community Connections, a scheme that organises charity events in local communities. Your members can apply to take part in various events, including our highly popular Bupa Great Runs - and your club will benefit from the extra publicity.

Fitness Industry Association members (FIA)

The FIA ensures its members comply with a certain code of practice, in terms of the quality and service they provide. Bupa is committed to working only with health clubs that belong to the FIA. It gives us the assurance we need to be able to recommend your club to our members.

The Fitness Industry Association (FIA) is a not-for-profit organisation which represents almost 2,500 health and fitness organisations across the UK. Its goal is to get more people, more active more often. It was created and developed with consumers in mind and is designed to assure them that the health club and/or leisure centre they are joining is safe to use and is staffed by qualified trainers who can provide help, counsel and tips. Find out the other benefits of having FIA membership.

A FIA code of practice has been put in place to help clubs and centres ensure they deliver a defined level of service. The ultimate aim of the government-recognised code of practice is to raise and maintain the standards of clubs and centres across the UK.
Download the FIA code of practice (pdf, 311kb)

Next steps

Contact us

Email us your enquiry
Download the Fitness Connections club application form

Download the Fitness Connections club application form

^†12% discount is compared to the standard rates available and may not be combined with any other discounts for which you may be eligible. Bupa reserves the right to alter or withdraw the rate without notice at any time on or after your first renewal date. Membership is subject to acceptance by Bupa.

**Calls may be recorded and may be monitored.