Britain’s ‘Miss List’ revealed in health appreciation study

26 October 2017
  • New ‘Miss List’ identifies the top everyday moments that Britons would miss the most
  • Family-time, bathing and driving are activities that top the list
  • Seven in 10 people don’t connect good health with being able to do these everyday things
  • Record-holder Lizzie Carr launches Bupa’s #EverydayMoments campaign by sharing how cancer made her grateful for the little things in life 

Spending time with family, easily having a shower or bath and driving a car are the top day-to-day moments that Britons would miss if they could no longer do them; but seven in 10 (69%) Brits - over 36 million[1] people - fail to associate good health with being able to do activities like these.

Other pursuits which made the ‘Miss List’ include eating out, sport and exercising, and cooking. However, the role health plays in enjoying these everyday things and achieving goals in life is taken for granted by British adults, according to new research released today by Bupa Health Clinics which surveyed over 4,000 people across the UK.

Two fifths, or 20 million people[2], have never considered how good health helps them achieve their ambitions in life. Meanwhile, almost half (49%) have never considered the impact that being fit and well has on professional success; forty-four per cent overlook the role health has in maintaining a good social circle, and over a quarter (27%) don’t think about it in relation to simply feeling confident and being independent (27%).

Dr Petra Simic, Clinical Director, Bupa Health Clinics says: “The disconnect between health and the ability to enjoy everyday things like walking the dog or driving a car is something we see in our clinics all the time. When people consider their health, they automatically think about the big scary stuff; so much so that two thirds[3] of those we surveyed think that being in good health means not having a life-threatening or serious illness.

“As a result, forty per cent only think about health when there’s a problem. I would encourage all of us to take good care of the little things day-to-day.”

Despite the findings, ninety-one per cent of people admit they’ve had an experience which has made them reassess and appreciate life more. Top moments which sparked a new sense of gratitude are having a health issue[4] (44%), losing someone close (42%), becoming a parent (30%), witnessing world events on the news (23%) and getting married (22%); and yet, results also found that two thirds of Britons admit they take their health for granted. Additionally, four in five think they could appreciate their daily moments like walking the dog or taking part in sport more; activities that may seem mundane, but which we’d miss if we could no longer do them.

To encourage appreciation of the ‘Miss List’, Bupa Health Clinics is launching a campaign which will get the public sharing their #EverydayMoments. Record holder, eco-warrior and blogger Lizzie Carr is supporting the initiative and will kick it off this week by telling her story.

Lizzie Carr, author of Lizzie Outside comments, “I was diagnosed with thyroid cancer in my twenties. Five years on and I have the all clear, and I’ve completely changed how I live my life. I’ll never take going for a run in the woods or paddle boarding down the river for granted again. The purpose of the Bupa Health Clinics #EverydayMoments campaign is not just about feeling more grateful for our everyday health, but also about caring for it better – and I’m an advocate of being kind to your body and appreciating the wonderful things it allows you to do every day.”

Stephen Buckley, Head of Information at the mental health charity Mind, said: “Small things can make a real difference to our wellbeing. Whether it’s building time into the day to get out for a walk or spending time connecting with friends and family, maintaining positive wellbeing can help us live the lives we want to.

“We all have mental health as well as physical health and each can fluctuate over time. The two are closely linked and changes in our physical health, such as a long-term illness, can impact on our mental health. Equally mental health problems, such as depression or anxiety, can also affect our physical health, so it is important that we look after both to maintain our overall wellbeing.”

The #EverydayMoments campaign kicks off today with an A – Z of everyday moments, encouraging the public to share all the fantastic things that they do every single day thanks to good health. Lizzie Carr kicks things off with A for Active which can be viewed here. With more than 50 Bupa Health Clinics across the country, customers can access them through health insurance or on a pay as you go basis. Offering health assessments, physiotherapy, dermatology, GP appointments and much more, Bupa Health Clinics can provide peace of mind and convenience for busy Brits, and you don’t need insurance to benefit.

Dr Petra Simic continues: “Being more aware of the great things health allows us to do means we’re more likely to take care of the little things. Whether it’s an injury that needs a physio’s once over, an annoying cough that won’t go away, or a health concern that is keeping us awake with worry, these are all things that can, mostly temporarily, stop you enjoying the everyday activities if ignored.”


[1] 36,468,015.2 adults

[2] 40% of UK adults

[3] 62% of respondents

[4]A health issue is defined as anything from an injury like a twisted ankle to more serious illnesses that need long-term medical treatment.

Notes to editor

The research surveyed 4,062 people over the age of 16 and was commissioned by Bupa Health Clinics and carried out by Censuswide in June 2017.

The top 10 everyday moments Britons would miss if they could no longer do them

  1. Socialising (56%)
  2. Showering & bathing comfortably (55%)
  3. Driving (43%)
  4. Eating & drinking in a restaurant (34%)
  5. Sport & exercise (27%)
  6. Playing with kids (26%)
  7. Cooking (23%)
  8. Entertaining friends and family (22%)
  9. Working (16%)
  10. Food shopping (15%)


The top 10 experiences that have made Britons reassess and appreciate their life more are

  1. A health issue (from small injury such as twisted ankle to more serious illness) (44%)
  2. A bereavement (42%)
  3. Having a child (30%)
  4. Something that happened in the news (23%)
  5. Getting married (22%)
  6. Travelling (19%)
  7. Moving to a new house (18%)
  8. Becoming a grandparent (16%)
  9. A relationship ending (14%)
  10. A career change (13%)


About Bupa Clinics

  • With more than 50 Bupa health centres across the UK, we offer a range of trusted health services close to where people live and work.
  • Bupa clinics are open to everyone, whether you have Bupa insurance or not.
  • Our health and dental clinics offer a range of everyday health services from GP and physiotherapy appointments and health assessments to general, cosmetic and specialist dentistry.
  • Bupa’s range of health assessments give people a snapshot of their health and help them make informed
  • Our health assessments are designed to make sure people engage with their health before the assessment, and have continued support to meet their goals afterwards.
  • Your Health Assessor will also help you set relevant goals, give you access to the Bupa Boost app to keep you on track and your advisor will call you in the months following to coach and help you. You'll also have 24/7 access to a GP for a whole year for yourself and family who live with you.
  • Bupa clinics are on the high street across the country and offer: health assessments, health services like GP appointments, dental appointments including orthodontics and cosmetic dentistry, dermatology, physiotherapy, osteopathy and podiatry.

About Bupa

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