The Futureheads team up with Bupa UK in health conscious 'Heartbeat Song' remake

04 April 2016

 

  • Band teams up with Bupa UK to raise awareness of six new health assessments
  • Interactive music video of the 2010 hit ‘Heartbeat Song’ changes to match the state of the player’s health

 

The Futureheads

From today, The Futureheads will be playing out their passion for staying healthy through a one of a kind remake of their hit ‘Heartbeat Song’.

An online quiz will allow the British public to create a unique, personalised version of the 2010 tune to show how their body is performing. Participants just need to answer four health related questions - their responses will impact the band’s performance in a variety of unexpected ways, including guitars that turn into dogs and exploding amps.

The unlikely pairing follows new research which reveals most Brits are clueless about what’s actually happening inside their bodies. Bupa UK’s recent survey found that nearly two-thirds (63%) of the nation don’t know the basic functions of their kidneys, while more than two in five (44%) don’t know the basic functions of their lungs.

With this in mind, Bupa UK has enlisted The Futureheads’ help to raise awareness of its new range of health assessments. Directed by award-winning director Rob Brandon, the music video aims to bring to life how your lifestyle can affect your body.

Dr Steven Luttrell, Medical Director, Bupa UK said: “It’s great to have the band on board – they are busy guys and know how tricky balancing being healthy and leading a modern lifestyle can be.  “We are all different, and have our own priorities and our health to worry about – and our new individual, tailored health assessments are a great way of checking in on, improving or even overhauling your lifestyle.”

Ross Millard, guitarist of The Futureheads, comments: ”We’ve been a band for around fifteen years now. As we reached our 30s we began to notice more and more how significant certain lifestyle changes and dietary changes are to being in good, healthy condition. This new campaign is a simple, interactive, clear way of showing how vital it is to keep our health in top condition, and how letting something simple slip can have an impact on the overall state of your health.”

Barry Hyde, lead singer of The Futureheads, adds: “We all need to be engaged with our health and wellbeing. From personal experience, I know just how important this is.  I now try to swim everyday to keep active and my cogs turning. It can be hard to know where to start, and this is where I’d recommend Bupa UK’s new health assessments. They are a great way of understanding where your health is at and discussing what changes you can make with a professional team and ongoing support.”

As part of the new health assessments Bupa UK’s trained team gives personalised, practical lifestyle advice to help prevent future health issues. This includes ongoing support and access to Bupa Boost, Bupa’s mobile health and wellbeing solution that encourages long term improvements in health and wellbeing. The new health assessments are the latest new product developed to help address changing healthcare needs and demands of people across the UK. 

Find out how your body is performing here: www.bupa.co.uk/bodyasaband

Notes to editor

For more information, please contact Bupa Press Office Tel: +44 (0)207 656 2454 / bupapressoffice@bupa.com    

Notes to editor:

  • Interviews available on request with The Futureheads and Bupa UK Medical Director, Dr Steven Luttrell
  • For information please contact the Bupa Press Office (bupapressoffice@bupa.com or 020 7656 2454)
  • About Bupa UK’s new health assessments:

    As part of the new health assessments Bupa UK’s trained team gives personalised, practical lifestyle advice to help prevent future health issues and this includes ongoing support. The range of six health assessments can give a detailed picture of where a person’s health is at currently, with guidance on how to move it in the right direction for the future.

     

    About Bupa

    Bupa's purpose is helping people live longer, healthier, happier lives.

    With no shareholders, our customers are our focus. We reinvest profits into providing more and better healthcare for the benefit of current and future customers.

    We have 15.5 million health insurance customers, provide healthcare to around 14.5 million people in our clinics and hospitals, and look after over 23,300 aged care residents.

    We employ over 78,000 people, principally in the UK, Australia, Spain, Poland, Chile, New Zealand, Hong Kong, the USA, Brazil, the Middle East and Ireland, and many more through our associate businesses in Saudi Arabia and India.

    Health insurance is around 70% of our business. In a number of countries, we also run clinics, dental centres, hospitals and care homes and villages.

    For more information, visit www.bupa.com

     
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