Product updates
Bupa and YuLife launch an enhanced Health Cash Plan for the intermediary market
Bupa and YuLife introduce an enhanced Health Cash Plan, combining Bupa’s healthcare expertise with YuLife’s daily wellbeing experience to help employees engage with their health consistently, and claim back on the cost of care when it’s needed.
- Designed to help advisers support employers looking to improve workforce health, engagement and productivity
- Rewards for healthy behaviours and access to a range of digital healthcare tools, all from the YuLife app.
Bupa has partnered with YuLife to launch an enhanced Health Cash Plan for the intermediary market, designed to help advisers support employers who want to improve employee wellbeing, keep their people healthy and at work, and offer an engaging, all-in-one benefit at a predictable cost.
The Bupa x YuLife Health Cash Plan brings together Bupa’s trusted healthcare expertise with YuLife’s daily wellbeing experience, helping employees build healthier habits through digital challenges while making it quicker and easier to claim back on the cost of everyday healthcare such as dental, optical and therapies.
Alongside the cash plan benefits, employees are also connected to a wide range of digital health services integrated into the YuLife app, including online GP appointments, musculoskeletal (MSK) support and a skin check tool for potential skin cancer concerns.
This is complemented by Bupa’s Employee Assistance Programme and 24/7 nurse helpline, helping employers offer broader support.
The launch comes as UK employers continue to face growing challenges around absence and presenteeism, with around 150 million working days lost to illness each year1 and an estimated £25 billion lost to employees working while unwell2. The new joint proposition supports the national focus on keeping people healthier and in work, aligning with Bupa’s role as a Vanguard in the Keep Britain Working review.
Dan Sullivan, Director of Product and Proposition at Bupa UK Insurance, said:
“Businesses are under growing pressure from rising levels of absence and poor workforce wellbeing. Employers are looking for solutions that not only support people when they become unwell, but help them stay healthy in the first place.
“Expanding access to healthcare is central to Bupa’s strategy. By bringing together high-quality care, preventive support and digital wellbeing services, we’re evolving to meet the changing needs of our customers and making healthcare accessible and affordable for more people.”
Three tiers of cover are available, each offering increasing levels of reimbursement to give employers flexibility in picking an option which best suits the needs of their business, while a book rated pricing structure helps provide greater predictability over future costs.
From an employer and adviser perspective, the plan is also supported by Yunity, YuLife’s insight and analytics layer, which provides anonymised, real time data on workforce wellbeing and benefit usage. This helps advisers have more informed conversations with clients, identifying emerging risks, engagement levels and opportunities for early intervention.
Early engagement data from YuLife shows the approach is already delivering measurable outcomes, including:
- a 20% increase in physical activity3
- a 53% reduction in stress levels4
- an 11.5% reduction in absenteeism5
Josh Hart, Co Founder and Chief Product Officer at YuLife, said:
“This is a practical, all in one cash plan that advisers can confidently recommend to companies of all sizes. By combining meaningful everyday healthcare support with daily engagement, Bupa x YuLife gives intermediaries a compelling option for employers who want healthier, more resilient teams.”
Find out more
To learn more about the Bupa x YuLife Health Cash Plan and how it could support your clients’ wellbeing strategies, speak to your Bupa Business Development Manager or Account Manager, who will be happy to talk through the proposition and next steps.
- Bupa 2026: Healthy Workforce, Healthy Economy Booklet
- Revealed: Hidden annual cost of employee sickness is up £30 billion since 2018 | IPPR
- YuLife internal data 2025: Defined as employees who use YuLife every day, as a proportion of monthly active users.
- YuLife Knowledge Transfer Partnership (KTP) Study with University of Essex, 2025
- The Economic Impact of YuLife, Forrester Consulting, November 2022
