Accessibility at Bupa
Making Bupa accessible for you
We’re here to help you understand and navigate our services and information in the easiest way for you. Giving everyone equal
access as best we can.
How can we improve your Bupa experience?
You know what works for you. Share it with us so we can get better at supporting you. You can do this by calling us on 01784 410 900∧, or if you have hearing or speech difficulties, dial 18001 before the phone number to use a free textphone through Relay UK. You can also download their app if you have a smartphone.
For more details on how the Relay UK service (previously known as ‘Next Generation Text’ or ‘NGT’) works, visit their website.
^We may record or monitor our calls. Lines are open Monday to Friday 8am to 8pm and Saturday 9am to 12.30pm.

How we design our websites and apps
We follow design principles, like using simple language rather than health speak, so that everyone can access our website. Whether that’s on a mobile, tablet or computer, or with assistive technology.
Our website standards follow the Web Accessibility Initiative (WAI) – an internationally recognised standard. We also aim for WCAG 2.0 level A accessibility to improve experiences for anyone with a disability.
Find your way around our website
Links to useful information
If a word is underlined, you can click on it to find out more. Links to non-Bupa websites and downloadable files such as PDFs will open in a new window.
Help with downloads
To open files on our website, download Adobe Acrobat Reader from the Adobe website.
Customise your visual web settings
You can adjust your settings to alter things like the size and colour of fonts. Follow these guides to make changes in Firefox, Microsoft Edge or Google Chrome.
Screen readers and non-mouse users
Access our website by using your standard keyboard short cuts. Our links are made as descriptive as possible.
View your policy documents
We offer a choice of Braille and large print for our letters and literature. Call us on 01784 410 900^ and we’ll aim to provide these by post within 10 working days.
The main policy holder can also view documents online by logging in to Bupa Touch. You can zoom in to increase the font size of these documents when using Bupa Touch.
^We may record or monitor our calls. Lines are open Monday to Friday 8am to 8pm and Saturday 9am to 12.30pm.
Bupa health trusts are administered by Bupa Insurance Services Limited. Registered in England and Wales No. 3829851. Registered office: 1 Angel Court, London EC2R 7HJ.
Bupa health insurance is provided by Bupa Insurance Limited. Registered in England and Wales No.3956433. Bupa Insurance Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Arranged and administered by Bupa Insurance Services Limited, which is authorised and regulated by the Financial Conduct Authority. Registered in England and Wales No. 3829851.