Bupa launches exclusive Health Assessment discount for eligible SME clients

Key points

• Exclusive 22% discount available on Full Recall Health Assessments, equivalent to 40% off standard Health Assessment pricing
• Offer available to eligible SME and Mid Corporate clients
• Email communications will be sent to qualifying clients from October
• Intermediaries will continue to be supported throughout the client journey
• Early visibility to help intermediaries prepare for client discussions ahead of wider customer communications.

Bupa is launching an exclusive 22% discount on Full Recall Health Assessments, equivalent to 40% off standard Health Assessment pricing, helping eligible clients invest in employee wellbeing through preventative healthcare and early intervention.

The offer forms part of Bupa's ongoing commitment to supporting healthier workplaces by making proactive health support more accessible to businesses and their employees.

Eligibility at a glance

The campaign will be available to eligible clients who meet the following criteria:

• Company-paid Private Medical Insurance customers [
• New Health Assessment business only
• Full Recall basis only
• SME and Mid Corporate clients
• Group sizes of 2 to 499 employees
• Eligible schemes with contract start date up to the end of 2026

The discounted pricing is available exclusively through Health Assessment Full Recall contracts, which enable Bupa to proactively contact eligible employees directly to invite and remind them to book their Health Assessment. This requires the employer to provide an up-to-date email address and phone number for each eligible employee

Full eligibility criteria and offer terms and conditions can be found here (DOC, 0.1MB)

Supporting prevention and early intervention

Health Assessments are designed to provide individuals with a comprehensive picture of their health, helping identify potential risks and encouraging positive lifestyle changes before health concerns become more serious.

Through a combination of health checks, lifestyle discussions and personalised recommendations, Health Assessments can help employees better understand their health and take action where needed.

For employers, this supports wider wellbeing ambitions, helping to create healthier, more engaged workforces while reinforcing a preventative approach to healthcare.

Why this matters for clients

Many employers are increasingly focused on supporting employee wellbeing while managing the impact of sickness absence, workforce productivity and long-term healthcare costs.

By making Health Assessments more affordable through this limited-time offer, Bupa aims to help businesses provide employees with greater access to preventative health support and encourage a proactive approach to personal wellbeing.

The offer can also serve as a valuable starting point for organisations looking to strengthen or expand their workplace wellbeing strategy.

What intermediaries need to know

Eligible client decision-makers will receive direct communication from Bupa regarding this offer from October.

To help support client conversations, intermediaries will receive advance communication from their Bupa Account Manager ahead of the client email send, providing an opportunity to familiarise themselves with the offer and understand the support available from their dedicated Bupa contacts.

Should a client contact Bupa directly following receipt of the email, the client's intermediary will be notified and will continue to receive commission should the sale successfully convert.

Commission information:

The standard Health Assessments commission structure will apply, with intermediaries receiving 10% commission of the final price on successful sales.

Helping clients take a proactive approach to health

At a time when employers are increasingly looking for ways to support employee wellbeing, preventative healthcare continues to play an important role in helping individuals understand and improve their health.

Through this campaign, Bupa is making it easier for eligible clients to access Health Assessments, offering a 22% discount on Full Recall pricing (equivalent to 40% off standard Health Assessment pricing) and supporting healthier workplaces through preventative healthcare.

For further information about the offer, eligibility criteria and campaign timelines, please speak to your Bupa Account Manager.