Apply to become a
Bupa intermediary
As one of the UK’s leading healthcare insurers, Bupa is committed to putting customers and the integrity of the market at the heart of everything we do.
What type of intermediary are you?
I'm a directly FCA authorised intermediary
If you're a directly FCA authorised intermediary and would like to sell our business or personal products, please complete our intermediary application form.
One of our team will assess your application and be in contact shortly to advise you of the next steps to take.
- Once we've accepted your application, we'll arrange access to our online systems:
-If you've opted to sell business products, we'll set up your Bupa Connect account. This allows you to manage your business clients, from creating quotes to updating your clients instantly.
-If you've opted to sell individual products, we'll send you an email with a unique ID, an intermediary agreement number and instructions on how to activate your Intermediary Portal account. - Start creating health insurance quotes for your clients
I want to sell products on behalf of my principal firm
If you are an Appointed Representative of an existing Directly Authorised firm you will need to complete an application to apply to sell our products.
If applying to sell business products:
- Complete the application form
- Once we've accepted your application, we'll arrange a Bupa Connect login for you. Bupa Connect gives you the freedom to manage your business clients. You can create quotes, renew and update your clients' details instantly
If applying to sell individual products:
- Complete the application form
- Once we've accepted your application, we'll arrange access to our Consumer Intermediary portal which is our online quote tool, here you'll be able to create a health insurance quote for your consumer clients
We want to work closely with our intermediaries to achieve the best possible outcomes for customers, so that those relying on Bupa can be confident that:
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Bupa products are sold and administered in a clear and transparent manner by intermediaries that do not place their own interests before those of their customers.![]()
The intermediaries that work with Bupa are professionally run and have a good reputation.![]()
Intermediaries can demonstrate that the consistently fair treatment of customers is firmly embedded within their culture, procedures and business standards.![]()
Bupa products deliver value for money, are clearly understood and meet their customers' reasonable expectations.![]()
Personal information and potentially sensitive data is appropriately protected and processed.![]()
The intermediary they are dealing with is well-run, financially secure and positively aligned with Bupa's cultural values.
Bupa products are sold and administered in a clear and transparent manner by intermediaries that do not place their own interests before those of their customers.If you need any extra unique user IDs for Consumer Intermediary Portal and/or Bupa Connect for members of your team
Please email their details to [email protected]
If you wish to enter into any other form of third party relationship with us
Please email us and a Bupa representative will be in touch [email protected]
Healthcare built for your clients
An extensive range of products tailored to your clients’ needs.
Whether you want to know more about our products or you’re interested in renewing your clients’ cover, we’ve got you covered.
To speak to the consumer intermediary team call:
0800 33 2000^
and select option 2
For 2 to 249 employees, speak to a member of the SME intermediary team on
0800 33 2000†
For more than 249 employees, speak to a member of the corporate intermediary team on:
0345 303 0830^
^Lines are open on Monday to Friday 8am to 5pm. We may record or monitor our calls.
†Lines are open on Monday to Friday 8am to 6pm. We may record or monitor our calls.
Bupa health insurance, dental insurance, cash plan and travel insurance are provided by Bupa Insurance Limited. Registered in England and Wales No.3956433. Bupa Insurance Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Arranged and administered by Bupa Insurance Services Limited, which is authorised and regulated by the Financial Conduct Authority. Registered in England and Wales No. 3829851.
Bupa Health Assessments and Occupational Health services are provided by Bupa Occupational Health Limited. Registered in England and Wales No.631336. Registered office: 1 Angel Court, London, EC2R 7HJ.
