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Creating a healthy culture

Investing in workplace wellbeing delivers tangible returns. For example, reduced absence and improved productivity.1 Although, estimates of this return on investment vary.

In part, this is down to the different approaches taken towards delivering wellbeing support. However, it also reflects differing workforce demographics. That’s why one-size doesn’t fit all when it comes to creating a culture which fosters preventative and proactive healthcare in the workplace.


Strategic thinking, not sushi

Good practice

So what does an effective approach to workplace wellbeing look like in practice?

Domain gains

The Chartered Institute of Personnel and Development (CIPD) takes a similar approach and highlights seven key domains to consider: 2

Tailored strategies

Behavioural Insights

Achieving behaviour change can be a challenge. However, Bupa’s Behavioural Insights can support businesses by showing how the latest evidence and workplace metrics can be used to shape tailored wellbeing strategies that work.
For instance, the way support is delivered and signposted will play a big part in the success, or failure, of any strategy to promote and support wellbeing Studies show that leading by example is helpful. However, employees are often sceptical of top-down interventions and tend to prefer peer-to-peer programmes.5

Resources and guides

1 Centers for Disease Control and Prevention, February 2022.

2 CIPD, Wellbeing at work factsheet, June 2023.

3 Work in mind, How to improve workplace wellbeing, 2019.

4 Scand J Work Environ Health, Decades of workplace health promotion research: marginal gains or a bright future ahead, DOI: 10.5271/sjweh.3995

5 Rossi, P., Miele, F. & Piras, E.M. The co-production of a workplace health promotion program: expected benefits, contested boundaries, DOI: 10.1057/s41285-022-00186-4

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