Product information for personal cover
Find the right product for your clients
With Bupa, we can arrange access to quality care whichever policy your clients have. Explore our Bupa By You products to get the right cover for your clients. You can also learn more about our Guided Care option to help lower the price of health insurance, plus you can make selling simpler with resources created by us.
From big budgets, to small ones, we offer health insurance products for all.
Learn more about our health insurance products
Bupa By You
With our Bupa By You products, clients can select the product that fits their needs. Choose from Comprehensive or Treatment and Care products to get the right cover for your clients.
Bupa By You brochure
(PDF, 1.2MB)
Guided Care
Lower the price of health insurance by choosing Guided Care. We use the Open Referral Network to keep costs down and make sure customers still make informed choices when it comes to their care.
Bupa Guided Care
(PDF, 0.2MB)
Compare our cover options
|
|
Bupa By You Comprehensive cover |
Bupa By You Comprehensive cover (with out-patient allowances) |
Bupa By You Treatment and Care cover |
|---|---|---|---|
|
Outpatient consultations |
Paid in full† |
£1,000, £750 or £500 combined |
Paid for in full after treatment of condition or an operation. This has to be within six months of being discharged. |
|
Outpatient minor diagnostic tests (including x-rays, ultrasounds and blood tests) |
Paid in full† |
£1,000, £750 or £500 combined |
Paid for in full after treatment of condition or an operation. This has to be within six months of being discharged. |
|
Outpatient therapies (including mental health therapies, physiotherapy, chiropractic services and osteopathy services) |
Paid in full† |
£1,000, £750 or £500 combined |
Paid in full† |
|
MRI, CT and PET scans |
Paid in full† |
Paid in full† |
Paid for in full after treatment of condition or an operation. This has to be within six months of being discharged. |
|
Inpatient or day-patient treatment |
Paid in full† |
||
|
Inpatient or day-patient mental health treatment |
Up to 28 days inpatient or day-patient care (combined) each year† |
||
|
Cancer cover |
Full or no cancer cover† |
||
|
In-person GP appointments at Bupa health centres |
15-minute GP appointments included |
15-minute GP appointments included |
15-minute GP appointments included |
|
Dental allowance |
One dental appointment plus £300 restorative treatment allowance at a Bupa Dental Care practice |
||
|
Excess options |
£0 to £2,000 |
||
|
Underwriting options |
Full medical underwriting, moratorium, switch or ex-group scheme |
Full medical underwriting, moratorium, switch or ex-group scheme |
Full medical underwriting, switch or moratorium |
|
|
Bupa By You Comprehensive cover |
Bupa By You Comprehensive cover (with out-patient allowances) |
Bupa By You Treatment and Care cover |
|---|---|---|---|
|
Outpatient consultations |
Paid in full† |
£1,000, £750 or £500 combined |
Paid for in full after treatment of condition or an operation. This has to be within six months of being discharged. |
|
Outpatient minor diagnostic tests (including x-rays, ultrasounds and blood tests) |
Paid in full† |
£1,000, £750 or £500 combined |
Paid for in full after treatment of condition or an operation. This has to be within six months of being discharged. |
|
Outpatient therapies (including mental health therapies, physiotherapy, chiropractic services and osteopathy services) |
Paid in full† |
£1,000, £750 or £500 combined |
Paid in full† |
|
MRI, CT and PET scans |
Paid in full† |
Paid in full† |
Paid for in full after treatment of condition or an operation. This has to be within six months of being discharged. |
|
Inpatient or day-patient treatment |
Paid in full† |
|
|
|
Inpatient or day-patient mental health treatment |
Up to 28 days inpatient or day-patient care (combined) each year† |
|
|
|
Cancer cover |
Full or no cancer cover† |
|
|
|
In-person GP appointments at Bupa health centres |
15-minute GP appointments included |
15-minute GP appointments included |
15-minute GP appointments included |
|
Dental allowance |
One dental appointment plus £300 restorative treatment allowance at a Bupa Dental Care practice |
||
|
Excess options |
£0 to £2,000 |
||
|
Underwriting options |
Full medical underwriting, moratorium, switch or ex-group scheme |
Full medical underwriting, moratorium, switch or ex-group scheme |
Full medical underwriting, switch or moratorium |
† Covered treatments on your client's core health insurance are paid in full. Outpatient benefits up to your client's benefit allowance are also covered. Your client must:
- Use a facility from their chosen Bupa network
- Use a Bupa-recognised consultant who charges within Bupa limits (also known as a fee-assured consultant)
My Bupa is how your clients access Blua, digital health by Bupa
Included in all cover options, your clients can download the My Bupa app to see their cover, use their services and find resources to help look after their health and wellbeing, all in one place.
Book GP Appointments
Find and book with healthcare providers
Monitor claims in real-time
Get notified as soon as something changes
Access data securely
See health records, policy details, and wellness resources anytime

All children are covered for the price of one
Your clients can add more than one child under 20 years old to their policy and only pay for the eldest child, no matter how many children are added. They’ll still receive our 10% family discount, too.
- Children aged 20 or over cannot receive free cover or count as an ‘eldest child’ for this offer.
- Cover must include at least two children aged 19 or under.
- Children do not have to live at the same address as the main member.
These offers apply to our Comprehensive and Treatment and Care policies. We may remove or change these offers when your clients renew. Read our full terms and conditions for more information.
Connect with your clients
Whether you’re introducing health insurance to clients for the first time, or they need some space to think, that’s ok. Explore our client-facing marketing resources to provide your clients with the knowledge they need to make the right decision.
Customer benefits
Give your clients the information they need to explore the perks of Bupa private health insurance.
Email marketing toolkit
Kick off a conversation with new or existing clients. Our email and social media templates give you a starting point to reach out to clients.
Social media resources
Our ready-to-use social media templates help you to have meaningful conversations and build stronger online relationships with new and existing clients.
What’s next?
Not a Bupa intermediary yet?
With our range of tools and support we can help you every step of the way.
Call us
Looking to sell Bupa health insurance and don’t know where to start?
Give us a call on 0800 332 000.
Lines are open Monday to Friday, 8am to 5pm. We may record or monitor phone calls.
Bupa health insurance is provided by Bupa Insurance Limited. Registered in England and Wales with registration number 3956433. Bupa Insurance Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.
Arranged and administered by Bupa Insurance Services Limited, which is authorised and regulated by the Financial Conduct Authority. Registered in England and Wales with registration number 3829851. Registered office: 1 Angel Court, London, EC2R 7HJ.
Bupa face-to-face GP services are provided by Bupa Occupational Health Limited. Registered in England and Wales registered with number 631336. Registered office: 1 Angel Court, London EC2R 7HJ
Bupa face-to-face GP services are not regulated by the Financial Conduct Authority or the Prudential Regulation authority.