Why choose Bupa?

Health is what we do. We've been doing it for over 75 years, and we aren't stopping now.

With over 3.1 million UK customers, there's a reason we've been the winners of the Health and Protection Awards for the last four years. Discover what makes us Bupa and how to bring Bupa to your clients.

Six reasons to choose Bupa

What makes us unique?

Fitness and wellbeing: wherever and whenever

In Bupa Touch, your clients can take a proactive approach to healthcare. Find out more information about how it works in our FAQs guide or digital wellbeing video.

Understand why we're the right choice

Discover what we offer in more depth and why your clients should choose Bupa.

What products and resources does Bupa have?

Understand what Bupa By You and Guided Care are so you can offer your client the best product for them. Whether you're looking to learn about our products or in search of great marketing materials, you've found it.

Our products and resources

What’s next?

As of February 2023, this comparison to other products in the market is based on Bupa s and Defaqto's interpretation of the differences between Bupa By You health insurance and other health insurance products offering mental health cover. The comparison excludes any special offers or promotions which may temporarily alter the cover offered. Cover comparison information is for personal use and guidance only and does not constitute any contractual representation, warranty or obligation by either Bupa or Defaqto about the completeness, accuracy, reliability, suitability or availability of the comparison. Neither party accepts any liability for errors, omissions, direct or consequential loss in relation to this comparison.

See PDF: How we compare: Individuals (PDF 0.1MB)

Bupa health insurance is provided by Bupa Insurance Limited. Registered in England and Wales No. 3956433. Bupa Insurance Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Arranged and administered by Bupa Insurance Services Limited, which is authorised and regulated by the Financial Conduct Authority. Registered in England and Wales No. 3829851. Registered office: 1 Angel Court, London, EC2R 7H.

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