Cosmetic dentistry

Cosmetic dentistry is a range of treatments designed to deliver your perfect smile – from teeth whitening and veneers to composite bonding and whole smile makeovers.

NHS treatment is available to cover dental work that’s clinically necessary for you to maintain your oral health. To improve your smile for cosmetic reasons, treatment is only available privately. At Bupa Dental Care, we offer private cosmetic treatment at both our Bupa Dental Care and Platinum range of practices, with skilled clinicians to advise on the right treatment for you and flexible appointments to fit your schedule.

Bupa Dental Care is the number one provider of private dental care in the UK*, so you know you’re in safe hands. Find a private Bupa Dental Care practice near you.

Cosmetic treatment options

If you have missing or crooked teeth, or are unhappy about cracks, gaps, chips or stains, it can affect your confidence. Cosmetic dental treatments can help give you a confidence boost, and help you achieve a smile you’re proud of. Some of our cosmetic options include:

Teeth whitening

Teeth whitening is the process of bleaching teeth to whiten your smile. Teeth can darken over time or become stained due to smoking, or drinking coffee, tea or red wine.

Professional whitening treatments remove stains quickly and safely, without causing damage to your teeth. And there are two options - treatment in practice or home teeth whitening kits. We’ve seen thousands of patients increase in confidence thanks to a whiter smile.

Composite bonding

Composite bonding, also known as chipped tooth repair or cosmetic bonding, can correct minor cosmetic issues with your teeth. It’s typically used to fill cracks, chips, or small gaps between teeth, or fix discolourations. A composite resin is applied to a tooth and shaped to restore its appearance. The colour of the resin will match your teeth, so it’ll appear as a natural part of the tooth.


A veneer is a thin, custom-made porcelain moulding that’s bonded to the front surface of a tooth. Veneers are a quick and effective solution to misaligned, stained, misshapen or chipped teeth, as well as a cover-up for gaps when orthodontics isn’t suitable.

Veneers offer a natural look, as they mimic the shape, size and colour of your original teeth. A single veneer can cover one discoloured tooth, or several can be put in place to improve your entire smile.

Teeth straightening

Orthodontic treatments help align crowded or crooked teeth. There are a range of discreet orthodontic treatments available, including Invisalign treatment, lingual braces and cosmetic teeth straightening. Your dentist will discuss suitable options for you during your initial consultation.

If there’s a clinical need for treatment in patients under 18, orthodontics is available on the NHS. If teeth straightening is required for cosmetic reasons, treatment is only available privately. And it’s not only teenagers who wear braces – orthodontic treatment is available for anyone looking to improve their smile.

We’d always recommend seeing an experienced dentist or orthodontist for teeth straightening.

Smile makeover

A smile makeover is a bespoke treatment plan designed to achieve your perfect smile. It may include a combination of the cosmetic dental treatments above, alongside dental work that’s clinically necessary to maintain a healthy and happy smile, such as fillings and crowns to restore function, or dental implants or bridges to replace missing teeth.

What is the treatment process?

At your initial consultation, your dentist will find out what changes you’d like to make and discuss treatments that are right for you. These can range from restorative treatments like white fillings and composite bonding, to simple cosmetic treatments such as teeth whitening. Next, your dentist will design a bespoke treatment plan to help achieve your ideal smile. They will explain each stage of the treatments, as well as the full costs involved and answer any questions you may have.

To find out how you could benefit from a smile makeover, contact a private Bupa dentist near you and arrange a consultation.

How much does a smile makeover cost?

The cost of your smile makeover will depend on the treatments you receive and your individual needs. At Bupa Dental Care, we believe in transparent pricing, so your dentist will always explain costs in full before beginning treatment.

What are the benefits of choosing Bupa Dental Care for your cosmetic dental treatment?

  • Skilled clinicians: Our experienced, private dentists can advise you on the right treatment for you.
  • Flexibility: We offer appointment times to fit busy schedules.
  • Convenience: We have practices across the UK offering private cosmetic dentistry
  • Transparent pricing: We'll ensure you fully understand the cost of treatment upfront
  • High-quality care: As the number one provider of private dental care in the UK*, all our practices adhere to high standards of patient care

Discover private cosmetic dentistry at your local Bupa Dental Care practice:

Learn more about cosmetic dental treatments

*Source: LaingBuisson, Dentistry UK Market Report, 5th ed. If you require verification please email

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Bupa Dental Care is a trading name of Oasis Dental Care Limited. Registered in England and Wales No: 00478127. Registered office: Bupa Dental Care, Vantage Office Park, Old Gloucester Road, Hambrook, Bristol, United Kingdom BS16 1GW.

Oasis Dental Care Limited has a number of trading names including Bupa Dental Care. For a list of all our different trading names please follow this link.