How to maintain a healthy relationship with social media

Cognitive Behaviour Therapist
18 February 2026
Next review due February 2029

Social media has become a part of life for many of us. It can help us share information, stay in touch with friends and access news quickly. But can it put our mental wellbeing at risk? Here, I provide some useful tips to help you maintain a positive relationship with social media.

woman walking outdoors looking at her mobile phone

Can social media be bad for our mental health?

Some studies have found that using social media can impact our mental health, particularly in young people. Research has also shown that it can affect how well we sleep, which can also impact our mental wellbeing.

There’s also some concern about the amount of time some people spend on social media. Some studies have called this ‘social media addiction.’ This is a constant urge to check your social media accounts, so much so that it affects other areas of your life such as work, school, or relationships.

It’s thought that having an intense relationship with social media can make you feel less satisfied with your life.

What are the positives of using social media?

While lots of research focuses on the negatives of social media, there’s also evidence to show it can benefit our wellbeing.

Some positives to social media include:

  • an increased sense of social support
  • helping us to stay in touch with friends and loved ones
  • opportunities to learn new skills
  • connecting with others with shared interests

What is healthy social media use?

Healthy social media use is likely to be different for us all. For some people, regular use of social media might impact their mood. But this won’t be the case for everyone. It’s a good idea to try and find a balance that works for you.

Try being more mindful of how long you’re spending on social media. It’s also important to remember that you have a choice whether you engage with social media or not. And, it doesn’t have to control your life.

How can I set healthy boundaries with social media?

Here are seven ways to help you have a healthier relationship with social media.

  • 1. Be selective of who you follow. If you’re feeling low after spending time on social media, it might be time to look more closely at the accounts you’re following. Unfollow or ‘mute’ accounts that upset you or make you feel bad in any way.

  • 2. Avoid comparing yourself to others. Comparing your own life to those that you see online can make you feel low. Try to remember that what we see on social media doesn’t always reflect real life. And everyone has good and bad days, but we don’t often post our bad days online.

  • 3. Set time limits. One of the best ways to keep your relationship with social media healthy is to limit your use. Many phones now have settings where you can ‘lock’ certain social media apps after a length of time. This can be useful for limiting your time spent scrolling. Many smartphones also allow you to check your average screen time. This can keep you aware of how much time you’re actually spending on your phone.

  • 4. Turn off your notifications. It can be distracting hearing alerts arriving to your phone and can make it more difficult to have time away from a screen. Silencing these alerts can help you be more present in your life offline.

  • 5. Give back. If you’re passionate about a cause, why not use your social media presence to promote it? This can be a great way to support charities and help give back to the community.

  • 6. Connect with your interests. If you’ve got a hobby that you enjoy, or there’s something you’d like to learn more about, social media can be a great tool. Follow accounts you’ve got shared interests with and use social media to grow your knowledge.

  • 7. Focus less on likes. Some people might find that the number of likes they receive on photos affects their mood. Why not try ‘hiding’ the number of likes you receive on Instagram by changing your settings. And remember that likes on social media don’t define you as a person.

Need help now?

Our Anytime HealthLine connects you to a nurse for instant advice, day or night.

Bianca Clarke
Cognitive Behaviour Therapist

 

Co-author

Annie Fry, Health Content Editor at Bupa UK

    • National statistics. Social Networking – Taking Part Survey 2019/20. Department for Digital, Culture, Media & Sport. Gov.uk, updated September 2020
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    • Healthy social media. Building positive body image on social media. Mental Health Foundation. Mentalhealth.org.uk, published Spring 2019
    • Social media and mental health. Young minds. Youngminds.org.uk, reviewed January 2025

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