About our health information

Our editorial principles

All our health content is produced in line with our core editorial principles: accessible, reliable, relevant.

These encompass everything we believe good health information should be. Every piece of content we produce has these as its foundation.

Accessible

We understand your health information needs, and aim to make our content jargon-free and easy to understand.

Reliable

We use high-quality and up-to-date evidence to produce our content. Our information is produced by a team of specialist health editors and medically reviewed by appropriate clinical experts and specialists. You’ll find their names credited on our webpages.

Relevant

We review our content at least every three years to keep it up-to-date. Our aim is to provide the right information, whenever and wherever you need it. So, we use insights and your feedback to help shape our information, and regularly user test it to make sure it’s meeting your needs.

Artificial intelligence (AI)

All our health content is created by people - our team of specialist editors. We don’t use generative AI tools (such as ChatGPT) to write our content. We do use AI to support us to make our writing clearer and easier to read. These tools never replace our editors, but help us improve readability and increase efficiency. All outputs are checked thoroughly by our specialist editors.

What is the PIF TICK quality mark?

Bupa’s information has been awarded the PIF TICK by Patient Information Forum (PIF). When you see the PIF TICK on our webpages and blogs this means that we have met PIF’s criteria for creating trustworthy information. PIF independently assess us on areas such as the following:

Reliable and expert-reviewed

Our health content is based on the latest medical evidence and reviewed by qualified clinical experts to ensure it’s accurate and trustworthy.

Clear and accessible

We write in plain language and design our content to meet real health needs, making it easy for everyone to understand and use.*

Open and transparent

We welcome feedback and regularly review how our content is performing to make sure it’s helpful. Our information is impartial and never promotes specific Bupa products or services. Find out more about PIF on their website.

What makes content trustworthy?

It’s not always easy to know who to trust when searching for health information online. You might even like, share or act on misinformation without realising. Discover four ways to find high-quality health information and fight fake health news.

Meet our health content editors

Our health content editors work with Bupa experts to research and write content.

Sheila Pinion, Senior Health Editor
Rasheda Begum, Health Content Editor
Julia Ebbens, Health Content Editor
Annie Fry, Health Content Editor
Atiya Henry, Health Content Editor
Lucy Kapoutsos, Health Content Editor

Feedback from our users

We welcome any feedback on our information and whether it was helpful. Here’s what people have told us about our health information.

"Very user friendly and uses plain language so easily understood"
"It was informative and easy to understand"
"Concise explanation in everyday English without too many medical sentences."
"Very clear. It will help my upcoming procedure."
"Useful as now I feel better informed"
"Sensible, sensitive information. Explained with care."
"Bupa is a trustworthy source and it was easy to understand"

*You can translate our information using an online browser tool. Our information has been checked for accuracy in English, but translations may not be fully accurate or reflect cultural sensitivities.