Discover
Understanding facts and figures in health news stories
It’s easy to feel overwhelmed by facts and figures when you see a health story in the news. Here, I’ll give some tips on how to understand health news stories – and help you separate fact from fiction.
Look beyond the headlines
News stories are designed to grab your attention. This often means they’re written in such a way to exaggerate the true figures. One of the most common tricks is to use what’s known as relative risk (how a risk increases or decreases) rather than the absolute figures. I’ll give you an example here to explain.
A news headline reports that the risk of having a heart attack “trebles” if you eat chocolate twice a week (don’t worry, this is just a made-up example!) This might sound like a lot, but if you look at the actual figures, you’ll begin to see the bigger picture. It could be that:
- three out of 1,000 people who ate chocolate in the study had a heart attack
- one out of 1,000 people who didn’t eat chocolate had a heart attack
So, although it’s true this equates to three times as many people, in real terms it’s actually only two more people out of 1,000. Perhaps a deeper look at the study would reveal other factors at play too. For instance, the people who ate chocolate may have had a poorer diet generally, or were overweight. Suddenly the increased risk doesn’t seem so big, despite the shocking and attention-grabbing headline.
Check the ranges
Another common trick is to use the higher end of a range. So you might see something reported as "Increases your risk by up to four times!" The red flag here is the phrase 'up to'. The actual study results might have shown your risk increases anywhere between two and four times.
Understanding numbers and statistics
You can see how important it is to look at the actual numbers, rather than just the headlines. But if statistics and numbers are not your strong point, this can seem very daunting. Taking some time to understand the basics can help you get to grips with this.
If your brain shuts down at the sight of a percentage sign (%) just remember it means ‘out of 100’.
So 20 per cent (%) of people means 20 out of every 100 people. That’s also the same as saying two out of 10. Watch out for news stories that use different proportions within the same article too, like two out of 10 and three out of 1,000. It can make it harder to compare.
When you’re dealing with lots of figures, it can help to think about actual numbers of people, and what this means in real life. The following rough scale may help.
- One in 10 = one person in your extended family
- One in 100 = one person in a street
- One in 1,000 = one person in a village
- One in 10,000 = one person in a small town
- One in 100,000 = one person in a large town
How reliable is the data?
It’s not just about understanding the numbers. You also need to bear in mind how reliable the data is that’s being reported. First of all, read the story to find out whether it’s reporting on a published scientific study. If not, it could just be somebody’s opinion or initial findings that are yet to be properly checked and analysed.
Even if it is from a published study, not all clinical studies are equally reliable. Questions to ask include the following.
- Is it an animal or a laboratory-based study? That doesn’t make it bad, it just means you can’t assume the results will be relevant to humans.
- Is it a very small study, with only a few people? These aren’t as reliable as big studies or reviews including hundreds or thousands of people. They might not reveal all potential safety issues, and findings are more likely to be exaggerated.
- Who is running or sponsoring the study? Think about whether it’s someone who could benefit from certain results or may be promoting a certain agenda. If so, you’ll need to be wary about bias (whether the organisation could have influenced the study outcomes).
- Are the results ‘statistically significant’? This means that analysis of the results has shown that they aren’t just due to chance. If this is the case, it’s often reported alongside the results.
- Is this the first or only study to show a particular outcome? It may well be reported as ground-breaking new research. But experts never rely on a single study – especially if it goes against current advice – and neither should you.
Making your own judgement
Finally, it’s important to keep an open mind and think about how relevant or important the story is to you. Try to put the findings into context of what else might be important too. For example, don’t look at a study reporting on the risk of vaccine side-effects in isolation. You also need to weigh it up against the risks of getting the disease it’s meant to prevent.
Most news stories will put a certain amount of ‘spin’ on the story to make it interesting. The author may frame results in a negative or positive light through the language they use. A news story that refers to ‘concerning’ or ‘worrying’ data immediately puts a negative spin on the findings. On the other hand, an article touting an ‘amazing breakthrough’ may give a false sense of hope.
Try to look past any unhelpful or unnecessary language and pull out the actual facts and relevant information. Then make your own judgment. Everyone sees risk differently, and what’s important to you may be very different to someone else.
Tips for reading health news stories
Here are my top tips for untangling health stories in the news.
- Be prepared to take a health news story with a pinch of salt – read it with a critical eye.
- Try not to get overwhelmed by the numbers. Think of percentages and statistics as actual numbers of people and what this means in ‘real life’.
- Don’t be taken in by attention-grabbing headlines. Look for the actual numbers. They might be hidden away in the news story itself, or you might be able to look at the original research.
- How is the story reported elsewhere? It’s worth looking at a range of news sources for that particular story. You might find an expert or a relevant charity who has commented on the story and given their professional opinion. Organisations displaying the PIF TICK mark follow high quality standards in producing reliable health information.
- Draw your own conclusions and ignore any ‘spin’. Just because the author of the news story thinks the results are ‘shocking’ or ‘terrifying’ doesn’t mean you’ll agree!
- Think carefully before you share a news story on social media. And likewise, don’t believe everything you read in social media comments.
How to find trustworthy health information
Having round-the-clock access to high-quality health information can help you take control of your health and discover ways to live well. But fake or misleading health information can be scaremongering and even dangerous. It’s not always easy to know who to trust when searching for health information online. And fake news often spreads faster than the truth. You might even like, share or act on misinformation without realising.
So how can you make sure that the health information you’re reading online is trustworthy, reliable and accurate? Ask yourself these four questions, to find the facts, stop misinformation and spot fake health news.
1. Who is it coming from?
Start by asking yourself if the information has come from a credible source. Look at who the author is and if the right experts have helped to produce the information. Then look for an accreditation or mark of quality, such as the Patient Information Forum tick. This is only awarded to organisations who follow high quality standards when producing health information.
2. Where have the facts come from?
Make sure any claims are backed up by high-quality sources. Trustworthy organisations will be open about how they produced their information. Many will also include a list of sources so you can check where their facts came from and find out more.
3. When was it produced?
Check when the information was published or updated. Medical research is constantly evolving, so information should be dated within the last three years or less.
4. What do I understand now?
Finally, the information should be clear, free from complex language, medical jargon, and spelling mistakes. The best providers of health information will do their best to untangle the science and make it as easy as possible for you to understand.
So next time you’re searching for health information online, protect yourself and others from harmful misinformation by asking: Who, where, when and what?
Other helpful websites
- Sense about Science
senseaboutscience.org - PIF TICK – the UK-wide quality mark for trusted health information
piftick.org.uk
Are you interested in learning more about your health? Discover more about our range of health assessments.
About our health information
At Bupa we produce a wealth of free health information for you and your family. This is because we believe that trustworthy information is essential in helping you make better decisions about your health and wellbeing.
Our information has been awarded the PIF TICK for trustworthy health information. It also follows the principles of the The Information Standard.
Did you find our advice helpful?
We’d love to hear what you think. Our short survey takes just a few minutes to complete and helps us to keep improving our healthy lifestyle articles.
Legal disclaimer
This information was published by Bupa's Health Content Team and is based on reputable sources of medical evidence. It has been reviewed by appropriate medical or clinical professionals and deemed accurate on the date of review. Photos are only for illustrative purposes and do not reflect every presentation of a condition.
Any information about a treatment or procedure is generic, and does not necessarily describe that treatment or procedure as delivered by Bupa or its associated providers.
The information contained on this page and in any third party websites referred to on this page is not intended nor implied to be a substitute for professional medical advice nor is it intended to be for medical diagnosis or treatment. Third party websites are not owned or controlled by Bupa and any individual may be able to access and post messages on them. Bupa is not responsible for the content or availability of these third party websites. We do not accept advertising on this page.
