Amrit Sidhu

Amrit Sidhu

Business Development Manager - Consumer

With 11 years of experience in the UK consumer health insurance sector, Amrit has built extensive expertise across sales, renewals, and account management. His background spans consumer-facing roles, intermediary partnerships and strategic business development, enabling him to drive growth, strengthen relationships, and deliver consistent commercial results.

Education

  • Undergraduate degree in Business and Politics at Aston University, Birmingham

Industry experience

  • 11 years of experience in UK health insurance consumer products

Customer facing experience

  • Eight years directly supporting consumer clients
  • Deep insight into customer needs and service expectations
  • Delivered frontline support across sales & retention
  • Other expertise and knowledge

    • Three years partnering with key intermediary partners
    • Experienced in account management and relationship development with intermediaries
    • Strong collaboration skills, working effectively with cross-functional teams to support partner performance 
    Connect with Amrit on LinkedIn

    Articles by this author

    Bupa health insurance is provided by Bupa Insurance Limited. Registered in England and Wales with registration number 3956433. Bupa Insurance Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Arranged and administered by Bupa Insurance Services Limited, which is authorised and regulated by the Financial Conduct Authority. Registered in England and Wales with registration number 3829851. Registered office: 1 Angel Court, London, EC2R 7HJ.