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Caroline Wood

Head of Behavioural Insights at Bupa UK

Caroline heads up the Behavioural Insights Team at Bupa UK. With an academic background in health psychology and behavioural science, she is interested in understanding human behaviour and how simple changes can help people live healthier, happier lives. Prior to joining Bupa, Caroline worked as an academic researcher and independent consultant working with teams to bring about behaviour change across areas such as smoking cessation, recycling, travel, mental health and improving clinical practice. Her most recent projects have been focused in digital health and using behavioural insights to improve people's interaction with digital tools and resources.

Outside the office, you are most likely to find Caroline trying to keep her arty side alive, trying out new crafts or taking photos.

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