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Dr Sarah Griffiths (she/her)

Sarah Griffiths, Lead Behavioural Insights Advisor, Bupa UK

Sarah is Lead Behavioural Insights Advisor at Bupa UK. She is a behavioural scientist with a PhD and an MSc in Health Psychology.

Sarah's recent projects include developing behaviour change training for clinical groups and using behavioural insights to increase engagement with healthcare services and products. She has also worked on projects to include using behavioural science to deliver digital support for people with a gastric balloon for weight loss and increasing pregnant women’s engagement with stop smoking services. Sarah is passionate about using behavioural insights to design and deliver interventions to help improve people’s health and wellbeing.

Prior to joining Bupa, Sarah worked as an academic research fellow and a consultant researcher for a health technology company. She also spent some time working in the NHS as a Stop Smoking Advisor. Over the course of her career Sarah has also written for publications such as the British Journal of Health Psychology, Health Psychology Review, Journal of Public Health, Public Health and Systematic Reviews.

Outside of work, Sarah enjoys walking and swimming, and spending time with her family.


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