Revealed: The most popular health trends for 2024

From planking to pilates, Bupa's Dr Luke Powles shares the health and wellbeing trends to watch out for in 2024.

What will trend in 2024?

We've looked at recent online search habits and predicted the most popular health and wellbeing trends 2024.

Dr Luke Powles, Associate Clinical Director, Bupa Health Clinics

Luke Powles is the Associate Clinical Director for Bupa Health Clinics. Luke explores these health trends and reveals what we need to know about them before taking them up or if they're worth it at all.

31 January 2024
Next review due January 2025

Vitamin B12

As 2024 approaches, vitamin B12 looks set to be a popular health trend.

Searches for ‘best B12 supplement’ peaked at an average of 1,600 searches per month across the summer of 2023.

B12 is found naturally in found, in supplements or injections. You should only ever increase your intake if a health professional recommends it. Having too much vitamin B in your system may make you feel unwell.

If you’re feeling more tired than usual, talk to your GP to investigate whether you have low vitamin B12 levels.


Fermented tea drinks look set to be even trendier in 2024.

Searches increased sharply in late summer 2023 after it became popular to drink earlier in the year.

What we do know about kombucha is that it contains probiotics. They're a live bacteria who are thought to promote a natural balance of bacteria in your gut. If you're healthy, taking probiotics is generally considered to be safe. We don't however know the full extent of their health benefits.

Probiotics, like kombucha, are considered a food. This means suppliers don’t have the same strict testing and standardisation regulations that medication does. Keep in mind that different kombuchas may have different effects on your body.

Always remember that kombucha should never replace meals or any other part of your diet.


If planking is causing you pain, stop and book an appointment with a musculoskeletal specialist to discuss your form. They may be able to offer safer suggestions.

Wall Pilates

Wall Pilates can be a introduction for beginners. It's also a fun way to add some variation into your workout if you’re already a Pilates lover. A wall is used to offer extra resistance and keep you stable, targeting your core, legs and glutes.

Social media often hails wall Pilates as a fix-all for back pain, but before starting any exercises make sure you speak to a physio first to help prevent further pain or injury.

Sober curious

If you’re looking for support on going sober, your GP can help point you in the right direction.

Increasing libido

If you’re finding you’ve little interest in sex, you can consider supplements to improve your general wellbeing and libido.

According to our research, a greater number of women are looking for more help with their libido. In August 2023 there were 1,600 searches for libido supplements for females. Improving intimacy with your partner can help you feel more connected and supported. In turn this may improve your sex life.

You can also talk to a mental health professional. This may help to identify anything holding you back from a more fulfilling sex life.

Posture exercises

Are you sitting at a desk job for most of the day or gaming in your spare time?

You may be one of many people noticing new aches and pains. These can come from sitting in the same position for too long.

It's important to set up your workstation or gaming area correctly. You should also get up and move around at regular intervals throughout the day. This reduces the chance of developing neck, shoulder and back issues.

Getting up and stretching throughout the day helps to reduce your risk of developing:

  • cardiovascular disease
  • cancer
  • type 2 diabetes

If you’re still struggling with pain, speak to a physiotherapist for advice on your form and treatment options.

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