How much is private health insurance?
We’ve answered some common questions about the cost of health insurance, including what can affect the price of your policy.
Edited by Graham Lewis, health insurance expert at Bupa Last updated 06 October 2025
3 minute read
What is the average cost of private health insurance?
Prices depend on your age, lifestyle and where you live. The cost also depends on the insurer and what type of cover you choose.
But to get you started, we’ve looked at quotes for a few scenarios and come up with some example prices.
These prices are just examples of cover for a single person, based on averages across London, Manchester, Edinburgh, Birmingham and Cardiff with:
- Comprehensive cover with a £500 outpatient allowance
- £500 excess
- Extended choice hospital access
- Full cancer cover
Example monthly Bupa health insurance prices in June 2025:
|
Cover for |
Approximate cost |
|---|---|
|
Under 30 year olds |
Non-smoker: £28.61 Smoker: £35.61 |
|
Under 40 year olds |
Non-smoker: £44.33 Smoker: £48.41 |
|
Under 50 year olds |
Non-smoker: £61.78 Smoker: £64.90 |
|
Over 50 year olds |
Non-smoker: £70.71 Smoker: £75.33 |
|
Over 60 year olds |
Non-smoker: £103.21 Smoker: £122.97 |
|
Over 70 year olds |
Non-smoker: £173.07 Smoker: £201.91 |
These are approximate costs that we’ve estimated to give you a rough idea of prices. You may be able to find cheaper cover, and some policies will cost more.
The best way to find out exactly how much health insurance could cost for you, is to get a quote.
It’s a good idea to compare different policies and levels of cover. The cheapest option may not be the best for you. You'll need to consider both the costs and cover level on offer to make the decision best for you.
If you have a budget in mind there are ways you can make health insurance more affordable.
How is the cost of health insurance calculated?
There are two major factors that affect the price of health insurance – your personal circumstances, and the level of cover you choose.
You and your circumstances
Factors that affect price
- Age - Prices are higher for older customers.
- Where you live - Healthcare costs are different around the country. Your price reflects the cost of care where you live.
- Whether you smoke – Cover will cost more if you smoke.
- Your BMI - Some insurers offer discounts if you have a BMI within a certain range.
- Who you cover – Some insurers offer discounts on your policy if you include more than one person. Cover for couples and families, compared to the price of separate cover for each person may be cheaper.
The cover you choose
Factors that affect price
- The health insurance provider you choose - Some insurers will offer cheaper or more expensive policies than others.
- The level of cover you choose - Some insurers offer tiers of cover from basic to more comprehensive.
- The amount of excess you choose - Adding a higher excess will lower the cost of the policy. But you will need to pay the excess if you claim.
- Whether any limits apply - Some policies limit the amount you can claim each year for some types of treatment. Policies with higher limits cost more.
- The private hospitals you choose - You may be able to choose different ranges of private hospitals. The bigger the range, the higher the cost.
- Claims history - The number of claims you’ve made in the past and the cost of your previous claims could affect your policy’s renewal price. When you take out a new policy, you might have to answer some questions about your medical histories. This could affect what you’re covered for. In some cases, it could also affect the price of your policy.
- How your policy is arranged - Some insurers will ask you for your medical history before you take out your policy. Other insurers won’t ask for this information. The information the insurer has about your health and the conditions they decide to cover you for can affect the price.
What other factors affect the cost of health insurance?
The rising cost of healthcare
Advances in medical technology, drugs and treatments have led to improved quality of life and better recovery rates for many people.
Funding these new treatments increases costs each year. This in turn increases the cost of health cover.
Health insurers work closely with doctors and hospitals to make sure these costs are fair.
Your past claims
When you come to renew your policy, if you’ve made claims, your price may be higher than if you haven’t claimed.
Some policies have a no-claims discount. If you have a no-claims discount on your policy and you don’t make any claims, your renewal price may not increase as much.
How to make health insurance more affordable
If you have a budget in mind, there are ways you can adapt your cover to keep costs down.
Learn more about ways to reduce your price in our guide to making health insurance more affordable.
How do Bupa compare on affordability?
Our health insurance is flexible and can be designed around you.
There’s no single fixed price because plans vary to suit different needs.
Our health insurance plans offer value for individuals, families, and businesses, with tailored cover choices that fit a wide range budgets.Â


At Bupa, we don’t have shareholders
We continue to invest in improving the healthcare you get from us, and we aim to set your price as fairly as we can.
Find out more about our health insurance.

Compare Bupa health insurance
Learn more about your options for health insurance.
Or, get a quote in just a few minutes.
Health insurance guides
How to make health insurance more affordable
See example costs and how price is calculated.
2 minute read
Speak to our team
New customers
Call
0800 600 500
Existing customers
Call 0345 609 0111
Monday to Friday 8am to 8pm. We may record or monitor phone calls.
Contact us form
If you’re not already a Bupa customer and you have a question, complete our contact us form.
Bupa health insurance is provided by Bupa Insurance Limited. Registered in England and Wales with registration number 3956433. Bupa Insurance Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Arranged and administered by Bupa Insurance Services Limited, which is authorised and regulated by the Financial Conduct Authority. Registered in England and Wales with registration number 3829851. Registered office: 1 Angel Court, London, EC2R 7HJ.